Allowing guest blogging on your own site is a great way to give back to your readers and community. It gives your readership some variety, can help build new long lasting relationships, can give your authority, gives you great credibility and my favourite…it leverages your time, so you can work on other activities.
I have been allowing guest blogging on my site for over 12 months now and I have had some great success. Some of my guest blog posts generate me a ton of traffic each month. Anyone wishing to be a blogger here at Bethhewittonline can do so by registering to apply on the right hand side of my homepage and I would recommend the strategy to others.
However, if you do go down the guest blogging route there are some things that you need to consider.
Guest Bloggers – Who Are They!
When you get approached – be sure ‘who’ it is who is asking to be a guest blogger. If you have been in the blogging world for some-time, you may have a good idea of who they are and how trustworthy they are. 99% of the time I would not have any concerns with anyone who was a member of the TSA.
If you have never heard about the person, find out as much about them as possible. Check out their own websites. If they don’t have one, alarm bells should start ringing. Do a basic Google search on them and look at other content they have created. Are they a serial guest blogger?
Guest Blogging Tip – Agree Blog Title and Blog Content
Before receiving the guest blog, agree on the blog title and what it will be about. Ensure that it is congruent to your site and niche. If you feel happy to do so, allow them to include do follow links to other sites, but again be sure to check these out. It is important you do not affiliate yourself with something you would not usually be happy to do.
Edify your Guest Blogger
It is important that you can completely edify your guest blogger. Your readers believe and trust in your content; if you include a guest blog from someone who is not of the upmost integrity you run the risk of doing yourself a disservice. Ask them to include a short bio of themselves with picture. Remember you are completely within your rights to ask them for samples of their other work.
It is important to introduce your guest blogger stating why they are worthy of reading and also to make it clear that this is not your content when your readers start to read your post. At the end of the post I would include your guest blogs bio and picture and links to their blog if you agree to do that.
Guest Blogging Tip – Is the content original?
Sadly some guest bloggers are not who they say they are. Please ensure that you read the post they have submitted in its entirety to be sure it is not spun and copied from elsewhere. Some clever spinners can make content seem natural but you can normally spot spun material a mile off.
This is a real excerpt example of a post I had sent to me
“It doesn’t matter what you sell or what services you provide, it can’t promise you umpteenth traffic to your website, if its home page looks disastrous.”
Spun content will have really oddly used synonyms in place of original text so be on the lookout. Overlooking this could have terrible consequences for your blog and the hard work you have put in to ranking you blogs pages on Google.
If anyone knows a free tool to check for spun content, please feel free to post it below in the comments section. But doing a quick Google on some key sentences and headings in the post should give you some clues to where the post has been copied from (and how many times!)
I hope this has been helpful. I wouldn’t want any-ones blog to suffer because some guest bloggers are not completely reliable. Stick to people you know and trust and you can t got far wrong.
To Your Success,
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