A good internet marketer will know, that the secret to being successful, is the ability to build real online relationships ,with a well focused and responsive email list. Whilst this can take a number of years to achieve, the rewards of taking the time are well worth it. Any successful marketer will undoubtedly agree that one of the most valuable assets in their business is their ‘Opt-in List!!’
So here are the keys to the kingdom…I am handing them too you now. If you want to succeed in your internet business, regardless of your niche, your service, or your product - you need to have your OWN Optin List!
And before I get started on a few major tips in email marketing – I will give you what I consider the major piece of the missing email marketing jigsaw. You need to find others with whom you are likeminded, who are interested in the same things as you, build a relationship with them, provide them with something for FREE and help them to succeed.
To be effective in email marketing you will need the following:
- A growing list of valuable email addresses
- A way to capture the email addresses
- An email marketing distribution service
- An easy way to manage your email lists
Step 1 – Understand why you want to build your list
There are a number of benefits of having an effective email list including the ability to:
- Develop better customer relationships
- Sell more of your own products and services
- Increase your sales
- Make money promoting others in a similar niche
- Help establish your personal brand
- Make your self more present online
- Take control of your marketing.
Once you understand these benefits and the value you can get from email marketing you will need to develop an email content strategy.
Step 2 – Developing an email content strategy
In many ways, email marketing is similar to blogging:
Work out what information you are going to share, (article, e-books, newsletters, videos, blog articles, products, special promotions.) and then…..decide how much time you are going to commit to sending out content? (e.g. everyday, once a week, once a month.) Sending quality information regularly will help establish your brand, web presence and expertise.
Step 3 – Developing a technology strategy
Once you have decided what information you are going to share you will need to decide the format style of your email. There are two main formats and these include html or plain text. Html refers to email that includes graphics, some marketers use a combination of the two and some prefer to stick to one. Do what feels best for you.
Of course any successful technology strategy will involve actually getting people to sign up to what ever you have on offer. It could be a free e-book, course or regular newsletter. And to gather emails effectively you will need to have some type of an opt-in box, either on a website you own, on your blog, on a facebook fanpage or on a dedicated squeeze page.
For sending and storing emails you will need one of the three options below. I use an auto-responder service known as get response, but there are lots other kinds. For more infor please check out my recommended resources section.
- direct email system
- Autoresponder system (a series of emails)
- Shopping cart tools
The benefits of auto-responders, is that you are able to leverage your time by setting up and automating a series of emails to go out at a scheduled time.
Step 4 – Develop a traffic generation strategy
Once you have something to promote you need to let people know what you have on offer and this means that you need to start generating some traffic. Traffic generation methods falls in to two categories, paid and unpaid.
You might want to consider:
- Writing articles on your blog or website
- Writing articles to be placed on other peoples websites
- Posting information in forums
- Swapping newsletters with others in the same niche.
- Pay per click advertising
- Paying for advertising space in other peoples newsletters
- Social media marketing
Note: whenever you pay for traffic make sure you are getting a good return on your investment ROI, otherwise what’s the point when there are so many free marketing methods to drive traffic to your opt-in box.
Step 5 – Develop a relationship with your subscribers.
It doesn’t matter how big your list is if you don’t personally know who you are sending your information to. If you are sending emails regularly, make sure that the information you provide is useful, valuable and will help benefit them or solve a particular problem.
Remember these top tips for quality emails:
- Keep it short and useful
- Have an enticing subject line.
- Track and monitor your emails.
- Don’t use capital letters.
Remember these top tips for legal emails
1. Give people a way to unsubscribe
2. Make sure you have a physical mailing address in your email
3. Make sure you are sending it from a real address, (don’t pretend to be someone your not)
Step 6 – Get ready to monetize your list.
As your subscribers get to know and trust you - you will then be able to start to sell your own products and services or other peoples services and products (affiliate marketing)
What are you waiting for…get making that list……!
Yours in Success,
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