It is my great pleasure to introduce to you another great guest blog post from the lovely Mark Scott. What is even nicer is that Mark lives this side of the pond not too far from me in Knaresborough. In this great post Mark shares 5 of his top tips for using Facebook in your business. Be sure to comment, share and syndicate this great post and connect with Mark too!
Top 5 Tips for Using Facebook for Your Business
1. Is Facebook right for your business?
Many businesses delve in to Facebook without thinking ‘is it right for my business?’ You need to consider if facebook fits with your business / brand values and target audience. Don’t just enter in to Facebook because everyone else has, you need to develop a strategy to ensure your page has direction.
2. Create the right Facebook page
Lots of businesses have created a personal profile for their business and although this is easier for people to connect to, when Facebook recommends your page to friends-does your business actually know this person?
This will increase your friends on the profile but it will incur problems further down the road for your brand. Recently Facebook developed a tool to switch your personal profile to a business page, but as reported by Mashable this tool incurred many problems.
From losing content and the custom URL that you created, you are then unable to retrieve your custom URL once the page is changed to a business Facebook.
Due to the amount of problems Facebook have removed this feature, so it’s more important that you create the right page from the start. This is the first step for Facebook marketing. Another draw back for creating a personal profile for your business is that you won’t be able to add any custom tabs, which means you can’t add your brand experience to your Facebook fans.
3. Be Human
A common fault for many businesses is that they just broadcast to their fans on the Facebook page. Some businesses tell their fans about exclusive offers to but after a while they become bored and switch off from the updates from their news feed.
To prevent this from happening you need to add the human element by showing your fans the personality of yourself and your business. This doesn’t mean telling your fans that you are ’gonna take a shower or make a cuppa’.
But be conversational, interact and create content about your business that will want your fans to engage with your business or brand. The right content will have your fans sharing your content with their friends.
Businesses often think that creating a Facebook presence will be enough and from day one they will have every man and his dog on the page. This is not the case.
Having a Facebook presence requires a lot of time and dedication, similar to the rest of your social media strategy, from your blog to Twitter.
You need to schedule in some time to your working week to ensure you keep your page up to date. What you don’t want is a person looking at your page and seeing that the last time it was updated was 3 months a go.You need to ask yourself the question, ‘Would you want to like your page?’
5. Don’t use Twitter language in Facebook
This has been seen in many businesses pages, with them being able to link Facebook to Twitter or vice-versa. Businesses use this method to save time, but it just annoys people because if they are using Facebook they don’t want to see Twitter language, hashtags for example. The best approach is not to link the account and to create content for Facebook and different content for Twitter. Be creative not lazy.
I hope these tips will help you make a start or think about using Facebook for your business. There are many other tips; I just thought these were a good start.
Thanks for Stopping By,
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