Generate Targeted Leads
Perhaps you have heard it before, perhaps you haven’t. The money is in the list. Whilst this is very true, it doesn’t matter how long your list is if you haven’t been working on building a list that is targeted, specific to your niche and services, and with whom you have built a good relationship and rapport. To do this you need to be constantly providing good content and valuable information to your list.
The great thing about blogs is that by the time someone stumbles across your content they will, (in the majority of cases) be interested in what they are reading and what you have on offer. And now that you have them here, you might as well make the most of them and ask them to join your list.
So how can we do this? Well…, the very nature of blogs is that they offer multiple abilities to grab your readerships attention. There is no magic formula, some methods work better than others, sometimes, one strategy might seem to be more successful than another. But in the end it comes down to a bit of luck, a bit of variety, never giving up, having faith and the law of averages. Most of all find out what works for you and stick with it.
Here are a few examples of how I generate leads from my blog:
I have an opt-in box placed on the right hand side of my blog. In my experience having an opt-in box in full view without scrolling down the page has the most success, as does having arrows pointing to where you need the person to enter their name and email address. Make sure you are providing them with something FREE in exchange for their details. This could be a free e-book, free video series, free course, or just to being kept up to date with new posts or to sign up for a newsletter.
I use a simple plug-in called action-popup. This is the box that pops up when a visitor has been on your blog for a number of seconds, or when they try to exit your blog. Again, provide them with value and always thank them for stopping by your blog. You can customise action pop up, with colours, size, by adding pictures, videos you name it. You can also customise who can see it, how often it appears, and when and where it appears. For more information on action-popup please click here
Another way to generate leads is by inserting a standard text at the end of my posts. Depending on what they post is about I will add a different text so for example at the bottom of this page you will see there is a link to a blog design service that I am an affiliate for. I see a large percentage of my leads entering their details after they have read one of my articles and it is super quick and easy to do.
There are lots of ways you can optimise your blog, including adding banners in the widget section of your blog. Be creative and always add value. Ask yourself the question. If you were on someone’s blog what value would you expect to see in order that you would hand over your name and email address?
I would love to have your comments on whether you have found this useful and what other list building strategies you use on your blog.
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