Guest Blog Post – Sandeep Malhi
Article Submission vs. Google Panda
Article submission has been a significant approach for link popularity building. Be it business websites or personal websites, all are using this approach to improve their link popularity. Article submission allows a lot of backlinks and more backlinks indicate higher ranking on search engines. Submitting articles to article submission sites can bestow those valuable backlinks to us. Well, that’s how it has been until only couple of months ago.
With Google’s latest Panda update, which is also called Farmer update, SEO marketing community is in quandary, questioning about the effectiveness of this article submission technique. SEO companies that offer link building services or more specifically article submission services have more reasons to worry.
Effect of Google Panda on content farming:
Sites that got the worst blow from Google Panda effect are mostly content farming websites. These sites include ezinearticles.com, Hubpages.com, suite101.com, buzzle.com and many more. Most of them lost their rankings and almost 70 percent of their traffic. But the question that arises is what is content farming and why has Google dropped the rankings of these sites?
What is content farming?
Content Farm is a website that uses content published on other websites or publishes low quality content that is not beneficial to users. Content farming is an unethical practice and annoys search engines. Some websites publish content on their websites in bulk in order to push up their search engine rankings without bothering about the quality of the content.
With the increase in this spamming technique, Google started a war against content farms with its latest search engine algorithm update called “Farmer” or “Panda” Update and Google Panda affected the SEO best practices forever. This is intended to improve the quality of search results by removing low quality websites present on search engines.
Consider a situation where one company writes unique and informative content for it’s website in the form of a video, an article or a presentation or any relevant information about its products or services. Another website offering the same services, takes content from this website, rephrases it and publishes it on its website. This may not be a favorable situation for the website that posted the content originally as it’s content is being stolen.
In order to mitigate this, Google came up with its ‘Panda update’, in which “quality raters” are employed by Google to keep a check on the content. These professionals’ sole purpose is to filter content and separate it into two groups based on the parameters like originality, authenticity, credibility, and exceptionality.
After being ranked by quality raters, the content is ranked by software. So, in the first place Google creates a strong and effective human filter so that webmasters cannot play with search engine algorithms. This encourages them to provide relevant, informative, and high quality content to the users.
What precautions webmasters should take to avoid Panda effect?
• Start creating content for human visitors and not only for search engines.
• Publish content that is appealing to users and the one that they would like sharing over the Internet via social media channels.
• Make SEO an ongoing and continuous process rather than making it a short term one day process.
• Create your website presence on various social media channels like Facebook, Twitter, Linkedin and Google+
How many articles to write on your own Blog or Website?
Most of the time it takes 2-3 articles to make a sale. It depends upon which keyword we are targeting, is it a low competition buyer keyword or just any other. Also when you research for keywords, make sure it is the one that receives good amount of searches per day. Moreover, you can submit 50 articles per day but you have to submit each article with fresh content. So, rather than focusing on the quantity, more emphasis should be given to the quality of the content so that it can benefit both the visitors and you in the long run.
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