If you aren’t using Google Analytics to enhance your blogging strategy, you really should think about it? Google provides you with a free service, that is really invaluable and will provide you with a rich amount of information that will enhance how you use your blog to attract customers and ultimately convert traffic into sales. Google Analytics can tell you about the who, what, why and when of your traffic, information like:
- How much traffic your getting,
- Where your traffic is coming from,
- What your traffic does when it gets on your site
It’s all about the Keywords
By analyzing and drilling down in to the Keywords in Google Analytics you will be able to get a greater sense of your traffic identity. It will also let you know which keywords are bring people to your site, what your traffic is looking for and which pages they are ending up on. This may also help you discover what the reasons are for people visiting your site. Once you know what your audience is looking for, you can create content that is more meaningful to your audience, you will also be able to be more intelligent about the kinds of offers and ‘calls to action’ you place on your pages.
Leaving so soon?
It is a sad fact, you take all that effort getting your traffic to land, interact and enjoy their stay on your site, only to find they only stopped by for 3 minutes. Yes traffic is going to leave, so we can either get upset about it, or find out why they are leaving and where they are heading to next. Once you get an idea of those pages that are more appealing you can enhance or ditch all your less well performing ones.
Google Analytics will show you which of your landing pages is having the most success, which ones are converting sales and whether these sales are form new or returning customers. Once you know this information you can create more like it, or put your efforts into driving more traffic to these specific pages, to ultimately increase your cash-flow further.
I hope that gives you a flavor of what you can do to enhance what you blog about. Google Analytics is a great way to think more creatively about the way that you blog, allowing you to learn much less by trial and error and more by using intelligent data. The next thing that you will want to do is set up Google Analytics on your site. There is a really great plugin called Google Analyticator which you can search in your plugin section and which makes setting it up so much easier. Watch this video overview to get you started.
To Your Success,
P.S. If you are sick and tired of trying to generate leads and making teeny-weeny commissions each month find out how I was able to make $1000 in commissions in just 30 days using this simple straight forward system
Republished by Blog Post Promoter