Google has now announced the changes made to its algorithm. And we can now consider the impact this will have on the blogging communities. I actually see the change as positive. Especially given the importance for bloggers to create quality, original content.
But what do the changes actually mean?
Well, the word on the street is this. The changes to the Google algorithm impact on approximately 35% of web searches. So if your main medium is blogging original content then it wont impact you as much say, as someone who spins a lot of content and uses article based sites such as ezine article.
Without getting too technical; the change will ensure that the search engine results will provide results based on up-to-date and relevant results. Particularly important where ‘update to date’ content is most relevant e.g. hot topics, breaking news, events, or current product reviews etc.
Therefore when someone searches for a specific item, event, topic or news story, in theory the most recent results will appear at the top of the page, with or without the need to identify a specific year or moment in time. So for example; if you searched ‘Who is hosting the Olympics’ It should show London Baby! as opposed to Atlanta.
This latest change to the Google Algorithm builds on other ‘freshness’ updates that Google has introduced recently most notably last years Caffeine update that has allowed Google to index content faster and the Google Panda which has helped reduce the prevalence of poor quality content which was ranking high because it was SEO rich.
How does this relate to Bloggers and the quality of your content. Well I guess it depends on why you blog and how much you value the content you post in respect of driving traffic. The bottom line is, whether you blog for fun, to inform, or for business. It will never hurt you to keep your content fresh. How regularly you post also has an impact on the momentum you can create, especially when coupled with quality syndication.
I would always advice you to adopt a regular blogging habit. It will both keep your site looking fresh, but also help you to leverage your time and get the traffic flowing.
As a blogger, it is so important to ensure you allow for comments and community interaction. Even the oldest of posts can be enhanced by new comments and perspectives being left on your content, especially when you interact and build relationships with the commentators.
If you are thinking… Beth that’s great but my blog looks like a ghost time most of the time and I would love to respond to my comments, but I just don’t get any….Then I would highly advise that you join a group such as the Tribe Syndication Association (TSA). The TSA will help you out in this department and really help you build traffic and that community environment you are looking for.
If comments isn’t your issue, but you just want to know where you can get some quality ideas for blog content, check out an old post I did on this very subject called keeping your blog content fresh or look at good all rounder sites like Alltop.
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