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The Muppets - Teaching You How to Market Better

Ever since I saw the Muppets trailer  a few months ago, I knew that it was a movie I had to see. But why ? Is it my association with happy childhood times?  Have I been seduced by an extremely effective social media marketing and PR campaign? Is it the clever mix of messages and [...]

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Occasion Marketing Like Toys R US on Cyber Monday

On Saturday I discussed the marketing in the Muppets revival and today I want to look at using Occasion Marketing just like the big retailers have been doing throughout Black Friday and  Cyber Monday.  If you look over the trends you willl see that Toys R Us is one of those retailers capitalizing on the [...]

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