The Ability to Create Your Personal Brand
From the choosing of your domain name, the photographs you add and the colours and designs you choose to use on your blog. Personal Branding is everything.
It isn’t a coincidence that big corporate companies like Nike with their Swoosh logo, or Lady Ga Ga with her trademark over flamboyancy and fashion sense are both successful and distinguishable from other companies and pop stars.
Being able to effectively personally brand yourself and being consistent in your presence allows for the creation of an extremely powerful tool. What’s more by personally branding yourself and putting yourself in front of people who are interested in the same things as you, you will begin to emanate success, leadership, power, purpose, vision and clarity.
Personal Branding if done correct creates authenticity, genuineness and a strong rapport with your followers, it is also important that your presence in other ‘worlds’ is consistent both online and off. Your message should be the same on other social networks, video marketing sites, in the articles you right and the company you keep.
Make a strong start to your personal branding strategy by having an attractive blog that represents everything you stand for, with a clear header, tagline and headshot.
A Place to Show Off!!
I don’t normally advocate that you should be showing off and blowing your own trumpet all the time…but let me tell you. If you can’t be proud of your own talents in your own home then where else can you shout about them?
And that’s exactly what you should think of your blog as. A place you can call home. A place where you can invite friends and acquaintances to get to know you better, a place where you can hang out with people who are just like you. A place where you can decorate and make it feel your own. Somewhere you can hang your certificates and achievements all over the wall.
Think of your blog posts, your videos, your pictures, your testimonials, your services, your products as the wallpaper of your home; that make your blog come to life. That show the world what you are all about and what you have achieved.
Be proud of who you are, the more authentic you are the more people will warm to you and want to know even more about you or your business opportunity, service or skills.
Whether you are photographer, magician or personal development coach, use your blog to build up a portfolio of what you have achieved and created and don’t be afraid to ask your team mates, business partners and past customers to write a testimonials for you.
I would love to have your comments please let me know what you thought of my post.
P.S If you are wanting a professional but affordable design service to give your blog and social media presence the celebrity look you were looking for. Don’t Miss This ==> Social Media Celebrity Design Solutions
Republished by Blog Post Promoter
June 29th, 2010 at 5:07 am
HI Beth
What an important topic to be talking about, personal branding to get an online presence going. Was a topic I did a video on yesterday but with a different angle. You site certainly does speak for you as you have awonderful branding of yourself going on here. Well done.
Belinda
Ah at last some one using comment luv - thanks
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June 29th, 2010 at 5:39 am
Hi Beth,
Good post. I’ve only had a blog up for a year with maybe 6 months of that actually writing on it. I thought all you needed was a website. Now I really enjoy the interaction on the blog, writing… now I don’t know why I have a website! Creating a blog has been the best experience for me so far …
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June 29th, 2010 at 3:33 pm
Hi Beth
Great post, I was just thinking about working with a group about 3 years ago online, and no one had a blog, and now everyone it seems has one. Amazing how things change so quickly, but it definitely is a great way for people to really get to know you and your “brand”.
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bethhewitt80 Reply:
June 30th, 2010 at 9:47 pm
I started a blog about 5 years ago and I was bloggin to no-one…I didn’t even know what my niche was and I definitely wasn’t personally branding myself lol….OH well we live and learn. That’s why you just never give up…we get it right in the end I guess.
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June 29th, 2010 at 4:15 pm
Thank you Beth, What a great post this week. This is an area I have been thinking about and need to do with my blog and changing it and making it stand out. Thank you for the great ideas on how to make it stand out. You are right about being proud of what you do, we need to do that to make a difference in our lives but also in helping others. Love ya
.-= Julie Elliott´s last blog ..The Power of what you think and journaling =-.
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bethhewitt80 Reply:
June 30th, 2010 at 9:45 pm
Thanks Julie,
Appreciate the kind words, if I can help any-time please give me a shout.
Beth
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June 29th, 2010 at 7:42 pm
Beth, great post as usual. Branding is the key to your success and having your blog as the central hub for people to see who you are and what you are about will build lasting relationships as well.
.-= Lori Robertson´s last undefined ..Response cached until Tue 29 @ 20:20 GMT (Refreshes in 40 Minutes) =-.
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June 30th, 2010 at 4:19 am
Hey Beth,
Great post! It is always great to hear a reminder of how import ../reasons-why-you-need-a-blog-part-1_2F/the image we portray online is critical to our success. I agree that our blog is our __8220.css;online” home. We need to treat it just the same as we would our “offline” one. Well maybe that is what most people do and why some are a bit “messed up”
Make it a great day!
God Bless,
-ed
.-= Edward´s last blog ..The Courage to Pursue – The Dream Project Update – Week 4 =-.
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bethhewitt80 Reply:
June 30th, 2010 at 9:40 pm
Totally agree Edward….you wouldn’t have a join my business sign hanging on your front door lol.
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July 4th, 2010 at 4:41 pm
Thank you Beth! I really enjoy reading what other people think! I know it’s crazy but I like to hear confirmation that I’m doing it right! I especially like the fact that you have broken this topic into three parts! Actually, I’m commenting on the first when I saw three, I haven’t read the third yet, maybe there will be more!
~Linda
.-= Linda G. Cox´s last blog ..Are MLM Companies a Scam =-.
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July 18th, 2010 at 5:48 pm
Great post Beth.
I know that Blogs are so important, they are part of you.
Plus comments on Blogs and others commenting on yours is so powerful
I am happy we connect on TSA
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bethhewitt80 Reply:
July 21st, 2010 at 9:36 pm
So happy to connect with you too Maggie, I just visited your blog 2 minutes ago, hope to get to know you better.
Beth
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August 7th, 2010 at 8:13 am
Hi.. i agree with you..
i’m now just make branding for my blog..
but it take time..
Azuan´s last [type] ..Epilog Syurga Cinta Slot Akasia TV3
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bethhewitt80 Reply:
August 7th, 2010 at 8:31 pm
It does take time, but it’s all worth it in the end, always be consistent and try to be present as much as possible.
Beth
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December 23rd, 2010 at 4:14 am
I agree Beth…hopefully more and more people will come to understand the importance of blogging and how it can serve a greater purpose than just randomly typing info…
Its great for branding, sharing ideas, creating a community, creating awareness and so much more.
Great article! Keep up the good work!
Ashley Porter´s last [type] ..Why You Should Create A Blog – Plus Some Simple Tips
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bethhewitt80 Reply:
December 23rd, 2010 at 10:46 pm
It sure is Ashley, thanks for stopping by.
Beth
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February 1st, 2011 at 9:42 pm
I agree. I think everybody whether in business or not should have a website
… and for a network marketer, a blog is a must. Also passion and authenticity is a must. And Persistence!!! Thanks Beth, God Bless, Curt aka CBiz
Curt Bizelli´s last [type] ..EPK Video- To Parental Advisory For Our Sister Site Starshock- Inc “I grew up with this guy” …
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March 26th, 2011 at 11:58 pm
Funny… as I began reading your post and you spoke of the colours we use on our blogs, the image that came to mind is that my blog is my little home on the web, where I welcome people into my world. And just a few lines down, you said the same thing!
And that’s just what it should be… a reflection of who I am and what I’m passionate about… not just a copy of someone else’s, whose blog looks the way I think mine should look.
I am ME, and no one else has exactly the same thing as I offer. And my blog should reflect that.
Willena Flewelling
Willena Flewelling´s last [type] ..Overcoming Challenges – Richard Clayderman with No Fingers on Right Hand
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bethhewitt80 Reply:
April 2nd, 2011 at 6:42 pm
Yes you so right our blogs are our homes on the web and it also doesn’t harm to do a little spring once in a while and redecorate once in a while.
thanks for stopping by
Beth
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March 28th, 2011 at 3:39 pm
Hi Beth,
You’ve distilled personal branding into easy to use steps!
I’ve been following the branding and marketing techniques proposed and successfully implemented by Daegan Smith ever since I started. It works!
It’s definitely rewarding and worth it…
Yasser
Yasser Khan´s last [type] ..Eight Lessons You Can Learn From The Japan Disaster
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March 29th, 2011 at 2:52 pm
Beth
Thanks for all the good ideas for your blog. I never thought of posting what I have done or been doing! Thanks for including magician!! Gives me some Ideas.
Have a Great Day
Chester
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March 31st, 2011 at 2:03 am
Hey Beth, another fantastic post my friend!
I agree with you that your blog is your “Home” online.
As such, we need to take care of it the same way we would our own homes.
Instead of watering the plants, include colorful pictures and graphics.
Instead of cleaning the kitchen, organize your blog using categories, side panels, etc.
Instead of inviting friends over for dinner, invite them to interact on your blog with you using email, social media, and of course SEO.
Thanks for having me in your Home again Beth, I look forward to returning soon.
Your friend,
Kevin
Kevin DeRoo@Global Elite System´s last [type] ..A personal Story of Success
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August 12th, 2011 at 10:46 am
I agree about what you say about branding. Too many people try to copy other ideas when they blog, instead of being themselves. As you say, if you have done something that is successful, why not tell the world? People love reading about successes and it will encourage a higher readership and a higher level of debate in the comments.
Helen McGraw´s last [type] ..Ohana Collection 9pc Wicker Patio Furniture Set
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bethhewitt80 Reply:
August 12th, 2011 at 4:17 pm
Hey Helen, thanks for your comment, for some people it is hard to be themselves and easy to copy other more successful people, but when people start to be authentic thats when the real success, starts to shine through.
Beth
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June 18th, 2012 at 10:35 pm
I agree with you Beth. And I love your statement … ‘make a strong start’ which is what a blog can certainly do for a business owner, marketer or entrepreneur.
Although we should always keep our audience in mind and address their needs, wants and how the blog will help them. They actually tell us what they want, and if we listen, that is the key!
Lynn Brown´s last [type] ..The Fate And Future Of Facebook
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June 19th, 2012 at 2:14 am
Hi Beth,
Yes, I think that branding yourself is very important for anyone having an online or even offline business. This is what makes you different than anyone else.
Your blog is also a place where you can tut your own horn by sharing things you do that may still fit your blog without having a direct link to it. For example, I have a page sharing my paintings on my travel blog.
Thanks for this good description of what branding yourself means.
Sylviane Nuccio´s last [type] ..How To Write Like An Expert With Sylviane
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June 19th, 2012 at 4:09 am
Hi Beth,
Your post makes me feel all warm and fuzzy! I love having a blog. It is my “hub” which branches out to all of my online activity. Many others said it was like a “home” online and it truly is a cozy place to be. I love having visitors and sharing my perspective of online marketing and attraction marketing. I always strive to provide the best content and share who I am through my posts.
At some point I want to move to a make some changes to reflect my personality more. This is a very inspirational post for the person “thinking about starting their own blog.” Your explanation of the joys and benefits of having one will encourage them to take action and get going!
Raena Lynn
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June 19th, 2012 at 5:04 am
I do agree that personal branding is imperative in any business. Especially network marketing.
It’s good to have a nice looking blog like yours! That states the purpose of your blog with a strong headline being very targeted which is good.
It’s sad to see blogs that look don’t look professional. How are you suppose to take them serious? Great post!
Jacob´s last [type] ..Ultimate Attraction Marketing Formula For Lead Generation
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June 19th, 2012 at 8:52 pm
Hi Beth,
Thank you for reminding people that their blog is a place to express who they are and what they can do.
We all learn in the beginning that our blog is our central hub, our home. It is a place where we brand ourselves.
Sometimes it is just nice to share something a little personal and write about that too, if it is pertinent to your niche. Our blog is where whatever we learn, we pass it on to be go-givers. In doing so and keeping yourself as your own brand, people tend to be more attracted to you.
Just like the Nike Swoosh, someone sees your picture and immediately recognizes who you are and what you do.
Great advice!
Donna
Donna Merrill´s last [type] ..Are You Hiding Under A “Blogging Umbrella?”
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June 19th, 2012 at 9:47 pm
Beth, I definitely agree with you on being authentic. For some strange reason, people believe that they have to put on a shiny face and be perfect in order to connect with people. Quite the contrary! Sometimes it can be a little personal rant that you post that gets you the most exposure. A blog should be a home, a place where you share your experiences and experiments with life. It doesn’t have to be pretty but it MUST be honest! That’s what people can relate to.
Anthony Hutcherson´s last [type] ..29 leads in less than 2 hours at the push of a button!
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June 20th, 2012 at 12:22 am
I like what you said Beth about considering it your home where you can show who you are, and wall paper it with all of your achievements and the things you can share that helps others. Although of course its okay to tell people about what you have done, we never want to loose the fact that its all about helping other people.
Lynda Cromar´s last [type] ..Ray Higdon’s Private Webinar Part 3
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June 20th, 2012 at 2:46 pm
Hi Beth, having a personal blog is really essential if you have any kind of business online or even ofline, there are so many benefits but in order to get the most of it pesronal branding is probably the most important factor, thanks for sharing…
Kostas´s last [type] ..The Rise of Social Media Customer Service
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June 20th, 2012 at 4:31 pm
Being a student at Engineering college , I am so passionate about blogging.. Because this is the platform which can really make my dreams grow …
Dhruv Bhagat´s last [type] ..Why To Choose WordPress For Your Website In Blogging
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October 22nd, 2012 at 9:40 am
Hi Beth
Building your brand is important and having your own blog is a great way to get your name out their. Lots of companies have generic websites for you to use but you are promoting their brand and name. We all know that people buy from people and having your own blog is a way for people to get to know you.
Kerris
Kerris Torkington´s last [type] ..Promote Your Blog Using Tribes
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October 23rd, 2012 at 6:45 pm
Loved reading this post Beth.
Never thought of my blog as a place to “show off”.
Not to “show off” like the proverbial idiot, but to show off your talents.
Thanks for putting a different “spin” on how to view a blog.
George Park´s last [type] ..Mindset - Another Problem For The New Network or Internet Marketer.
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October 28th, 2012 at 5:24 pm
A blog is a great thing to brand yourself and bring value to your readers. With your blog you can show people for what you stand for and what you’re interests are.
Bruno Buergi´s last [type] ..Maximize Your Home Business Success With This Great Advice
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