Ever since I saw the Muppets trailer a few months ago, I knew that it was a movie I had to see. But why ?
Is it my association with happy childhood times? Have I been seduced by an extremely effective social media marketing and PR campaign? Is it the clever mix of messages and both on and off-line advertising? Lets have a look at how the professionals market and why it is important to use killer tricks when marketing or business, service, brand or product.
The revival of The Muppets is no accident, yes we love them anyway but it’s been enhanced by an effective marketing campaign on a wide range of platforms. You already know that when marketing online you need to be using the biggest platforms such as, Facebook, Twitter, Youtube, Google + etc. But I have never seen it done so seamlessly than with the Muppets campaign.
Let’s take a closer look. The Muppets Fan Page boasts 1,143, 002 likes and 57,000 people talking about ‘The Muppets’ on Facebook. If you head over to the Facebook Page right after this, you will see that it is extremely active and kept up to date, no doubt someone is being meticulous in keeping the masses knowledgeable about new content, videos, news and more. What I thought was really cool was the fact that most of the Muppets have their own individual Fanpages who are interlinked and liking one another.
Cool features include highly creative and ingenious Fan-A-Thon a never ending Mahna-Mahna (do-do-do-do-da) soundtrack previews, a Muppets Mobile App, parody and spoof trailers. All of which encourage you to share.
The Muppets Twitter side of he marketing, is equally as active and well polished and has been drip feeding The Muppets news over a number of months. And…. as with any good launch it all came to a head around Thanks-giving in the US.
What I particularly love is the use of Statler and Waldorf as the Twitterers. Two Muppets we have grown to be synonymous with critiquing the show and adding their side of things. Can’t think of any better way to compliment the rest of the marketing. Whilst the volume of public involvement is not so much as on Facebook The Muppets Studio Twitter account has well over 72,000 followers, which is massive considering only 300 tweets have gone out.
Not content with the impressive Facebook and Twitter campaign, the Muppets Brand was actually one of the first brands on Google+. Just check out the Muppets official page and the use of the Google+ Hangouts!
So it isn’t surprising that YouTube is integral to the social marketing campaign, enter news, parodies, trailers, themetunes, clips and more. The official Muppets Studio YouTube Channel is here.
So what do you think? Do you think the Muppets crew have managed to pull off a really effective on and offline marketing strategy? Can you see why it’s important to interlink your marketing efforts for added traction? OK we don’t all have the same amount of time and money to pull something off on this scale, but what do have mostly free social media platforms on which to have a good go.
Check out how well this campaign has been put together and try and come up with some ideas for your own, business, brand or product launch?
To Your Success
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