There is no mystery in the fact that the companies and people who are most well known and successful, are the ones that have positioned themselves as leaders in their field or niche. Take a big corporate brand such as Nike. Everyone recognises the ‘Nike Swoosh’, it’s well known around the world. Branding is a critical component to any customer in their purchasing decision and the same applies to prospective affiliates and distributors who might be considering joining your company and working with you.
Individuals that appreciate the power that personal branding brings, such as CEOs, the Presidents and Priministers of this world and celebrities, like Lady Gaga and Britany Spears are those who are the most successful and influential.
Yet, don’t be naive, personal branding isn’t just for celebrities. Personal branding by its very definition is the way in which people like you and me are able to market ourselves to the masses around the world. With web 2:0 technologies and social media platforms like You Tube, Facebook, Twitter, Linkedin etc, building a brand equity has never been more possible.
Tips on Getting Started with Personal Branding
Who are you?
This is extremely important and you don’t want to get this part wrong. The crux of personal branding is showing off your personality. Being sure about your passions and finding your niche are crucial to positioning yourself as a leader. Consider what you are good at and showcase your talents and experience to the world. But be careful, it is really important that people GET who you are. You might be trying to portray yourself one way, but you might be coming across completely different. The key to success here is being authentic.
First Impressions Count
We have all heard the cliche, that people make their minds up about someone within the first 7 seconds of being introduced to them. And whilst the world of social media means we will not always meet new team members face to face, the same principles about good etiquette apply. Whatever social media circles you’re in right now, pay close attention to:
- The way you act
- The things you say
- What you sound and look like (on Skype, Webcams and Videos)
People considering your friendship, business opportunity or services, will inevitably decide whether they want to work with you by considering one or all of the above. Don’t think because you are communicating through video or over the phone that you can do business in your dressing gown or slippers. Dress for Success!
Be Interested and Visible
Having a great brand, isn’t enough on its own, however good you are at graphic and web design. You will need to be visible in the social circles you are working in and affiliated too. The more interested you are in others, the more interesting and MEMORABLE you will become. Going that extra mile for someone always does wonders for your credibility and ultimately your brand. Make sure you are visible in your communties.
One of the key principles for any brand is the need to be 100% consistent. If you are being authentic from the start, then this really shouldn’t be a problem for you. But most of all don’t lie, brag, or exaggerate. Potential followers will spot your fakeness easily.
Creating your Brand
Consider how you might showcase your brand to the world. Traditionally business cards were a must have and still are an extremely successful marketing tool for any professional or company. They are practical, easy to distribute. They show who you are, what you do and where you can be contacted.
Consider creating your own Blog or Website. Having a website that represents yourname.com is a must have, if you want to stand out form the crowd, be uber professional and show commitment to your line of work. Personally branded blogs; if done well, will be an extremely effective branding tool. What’s more, Blogs are an asset, because they rank highly among search engines and over time will provide a massive portfolio of your knowledge, expertise, work ethic and authenticity.
Biographies, Testimonials and Resumes are also great ways to have written content on who you are, what you have achieved and what you have done for others. Consider asking people you have worked with for testimonials to place on your marketing material and blog.
Don’t underestimate the branding capabilities that come with social networks such as Facebook, You Tube, Linkedin and Twitter. On social media platforms like these, you will be able to create full profiles about yourself and your business. They great thing about social networks is that people get to see the real you, far more than you would a work colleague in the real world. Having professionally created Twitter and You Tube backgrounds will make you stand out.
- It will position you as an expert in your niche
- It will create and increase your competitive edge
- It provides a platform to get your ‘authentic self’ noticed
- It focuses your talents, strengths and achievements
- It allows you to create a buzz around new products, concepts and services
- It WILL generate sales and a higher income over-time
- It attracts likeminded people
- It builds trust, respect and mutual admiration.
I would love to hear your thoughts on Personal Branding, including your experience if this is something you have achieved for yourself.
Yours in Success,
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